MANIFESTO
ROOTLESSNESS & DIASPORA // EVER THE OUTSIDER
TRADITION THROUGH POSSIBILITIES, NOT AS A RELIC OF THE PAST
SGBG = SURYA GIRI + BINDU GIRI
A MOTHER-SON DESIGNER LABEL: PRET LUXURY WOMENSWEAR
SGBG works at the intersection of ancient Indian couture techniques & contemporary tailoring, modernizing tradition for a global age. We view building garments like hip-hop sampling, reviving rare traditional craftsmanship and savoir-faire to create powerful objects that transcend time and locality.
PROUDLY HAND WOVEN, HAND EMBROIDERED, and HAND MADE IN INDIA.
REVERENCE WITHOUT REGRESSION
Ethics + Sustainability
// Handcrafted in our atelier for the highest level of quality control.
// Limited run, waste-conscious production.
// Innovating craft with modern design.
// The brand’s signature fabrics are all handwoven across India by a limited number of master weavers who possess the knowledge and skill in the traditional way.
About
It all started when…
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